Privacy Policy

Bern Pet Foods Ltd Privacy Notice

This privacy notice tells you how Bern Pet Foods Ltd use and protect your personal information that you provide to us when purchasing any of our goods and services, including information collected through: https://www.acanapetfoods.co.uk/ and https://www.bernpetfoods.co.uk/.

Last updated – 7th August 2024

1. What information we collect, use, and how

We collect or use the following information to provide services and goods, including delivery, the operation of customer accounts and guarantees and for service updates or marketing purposes:

• • Names and contact details
  • Addresses
  • Purchase or account history
  • Account information
  • Information relating to loyalty programmes
  • Website user information (including user journeys and cookie tracking)
  • Information relating to compliments or complaints
  • Information relating to sponsorship
  • Marketing preferences
  • Location data
  • Device data
  • Purchase or viewing history
  • IP addresses
  • Website and app user journey information
  • Information relating to sponsorship
  • Records of consent, where appropriate

Payment Data – all payment data is collected and stored by Global Payments on behalf of Bern Pet Foods Ltd. You may find their privacy notice link here: https://globalpayments.com/en-gb/privacy-statement.

We process your information to provide, improve and administer our Services, communicate with you, for security and fraud prevention, and to comply with law:

• • To facilitate account creation and authentication
  • To respond to user inquiries / offer support to users
  • To send administrative information to you
  • To fulfill and manage your orders
  • To request feedback
  • To send you marketing and promotional communications
  • To deliver targeted advertising to you
  • To protect our services
  • To determine the effectiveness of our marketing and promotional campaigns

We may also process your information for other purposes with your consent.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

2. Lawful bases

Our lawful bases for collecting or using personal information to provide services and goods, the operation of customer accounts and guarantees and for service updates or marketing purposes are:

• • Consent
  • Contract
  • Legitimate Interests – we may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms. For example, we may process your information to:
    • Support our marketing activities
    • Develop and display personalised and relevant advertising content for our users
    • Diagnose problems and/or prevent fraudulent activities
    • Understand how our users use our products and services so we can improve user experience

3. Where we get personal information from

• • People directly

4. How long we keep information

We only keep personal information for as long as necessary for the purposes set out in this privacy notice, unless otherwise required by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than the period in which you have an account with us.

5. Who we share information with

We may share personal information with others who perform services for us or on our behalf and require access to such information to do that work. This means they cannot do anything with your personal information:

• • Vendors, Consultants and Other Third Party Service Providers:
    • Brands2Life – You may find their privacy notice link here: https://brands2life.com/privacy-policy/
  • When we use Google Analytics. To opt of being tracked by Google Analytics across the Services, visit https://tools.google.com/dlpage/gaoptout. You can opt out of Google Advertising Features though https://policies.google.com/technologies/ads?hl=en-Uk and Ad Settings for mobile apps. Other opt out means include http://optout.networkadvertising.org/ and http://www.networkadvertising.org/mobile-choice. For more information on the privacy practices of Google, please visit https://policies.google.com/privacy?hl=en-GB.
  • When we use Meta. To turn off or disconnect your activity off Meta technologies, please visit https://www.facebook.com/help/1224342157705160.  
  • Third Party Service Providers to assist in delivering our products and / or services.
  • Legal Authorities when required by law or to protect our rights.

6. Do we use cookies and other tracking technologies?

We may use cookies and other tracking technologies to collect and store your information. Specific information about how we use such technology and how you can refuse certain cookies is set out in our Cookie Policy.

7. Your data protection rights

Under data protection law, you have rights including:

• • Your right of access
  • Your right to rectification
  • Your right to erasure
  • Your right to restriction of processing
  • Your right to object to processing
  • Your right to data portability
  • Your right to withdraw consent

If you make a request, we have one calendar month to respond to you. To make a data protection rights request, please contact us using the contact details at the bottom of this privacy notice.

8. How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the bottom of this privacy notice. If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to theInformation Commissioner’s Office (ICO), the UK supervisory authority for data protection issues. The ICO can be contacted here: https://www.ico.org.uk/make-a-complaint.

9. Does this notice get updated?

We may update this privacy notice from time to time. The updated version will be indicated by an updated ‘Revised’ date and the updated version will be effective as soon as it is accessible.

10. Contact details

If you have questions or comments about this notice, you may email us at sales@bernpetfoods.co.uk or contact us by post at:

Bern Pet Foods Limited,
Bancroft Place,
10 Bancroft Road,
Reigate, Surrey,
RH2 7RP