The trend of keeping cats indoors is indeed growing, particularly in urban areas, due to increased concerns about safety and the impact of cats on wildlife. Urbanisation, with its associated dangers like
5th June 2025
Get to know one of our ACANA ambassadors as they share their favourite moments and the food they choose for all their adventures.
Name of owner: West Midlands Fire Service
Handler: Kate Murphy
Name of pet: Luna
Age of pet: 5 years old
Social Media: @wmfs_usar_dog
Location: West Midlands
Favourite memory so far with your pet?
Ah… there are too many! A big standout though is the day of our licensing as a USAR canine team. I was so nervous for our assessment and Luna came out with an expression which said “Chill out, I’ve got this!!”. She was absolutely fantastic and I was brimming with pride and gratitude for her. I still am everyday to be honest!
What are your pet’s favourite games?
Hide and seek…. although she always gets to be the seeker! Luna loves searching for anything; toys, people and even lost property! Tug comes a close second though which gives my shoulders a good workout at the same time!
What would be your pet’s perfect day?
Luna loves a beach day…. an early start for a run along the shore, a game of hide and seek in the dunes, lots of splashing and swimming in the sea, finished off with a bowl of ACANA at dinner time and all the cuddles is her idea of heaven!
Luna is fuelled with ACANA Sport and Agility, thoughtfully crafted to nurture your dog with protein and calories to help meet your active dog’s needs. Made with 75%1 quality animal ingredients like fresh chicken and raw hake balanced with 25%1 fruit and vegetables2
1Approximate and derived from the unprocessed state of the ingredients. 2We also add essential vitamins and minerals, natural preservatives and probiotics
